In the context of modern advertising strategies, which of the following statements best describes a key challenge faced by companies implementing digital marketing, when considering the barriers to globalization?
1
Digital marketing allows for immediate penetration of new international markets without considering local regulations or cultural differences.
2
The effectiveness of digital marketing campaigns may be hampered due to poor understanding of the local customer behavior in different regions.
3
Advertising techniques are the same across all digital platforms, making it easy to create a uniform global marketing campaign.
4
The use of digital marketing strategies is only effective in developed markets with established internet infrastructure.
5
Barriers to globalization make internet marketing an unsuitable choice for companies looking to expand internationally