In the context of consumer behavior, Consumption Values refers to:
1
The subjective perception consumers have about a product, including emotional and social aspects that influence their purchasing decisions.
2
The total price consumers are willing to pay for a product based on its utility and availability in the market.
3
The total number of units of a product consumed over a given period.
4
The amount of money spent by a consumer on a product without considering its social or emotional value.
5
The fixed amount consumers are willing to pay for a product regardless of its quality.