A leading smartphone brand has launched a new model that is targeted towards tech-savvy millennials. The company is using multiple promotional techniques, including social media campaigns, influencer marketing, and online contests. However, the company has been facing challenges in reaching a wider offline audience, particularly in rural markets. Despite their online efforts, sales in rural areas have been slow.
Which of the following promotional strategies would most likely help the brand improve its reach in rural markets?
1
Increase the budget for social media ads and influencer partnerships
2
Focus more on in-store displays and local promotions
3
Cut down on digital marketing efforts and increase television advertisements
4
Offer online-only discounts and free shipping to rural areas
5
Reduce reliance on promotions and focus on improving product features