What is a key principle for successful brand positioning according to the "90–10 rule"?
1
Focus on communicating brand positioning for 10% of products to ensure exclusivity.
2
Attempt to position the brand across 100% of its product offerings to maintain uniformity.
3
Ensure that positioning applies to at least 90% of products while reviewing the remaining 10% for better alignment.
4
Use only Points-of-Difference (PODs) without including Points-of-Parity (POPs).
5
Concentrate on a single target market to achieve better positioning outcomes.