Integrated Marketing Communications (IMC) ensures that all forms of communications and messages are carefully linked together to achieve consistency and synergy in a company's marketing efforts. Which of the following statements are correct regarding the advantages of adopting an Integrated Marketing Communications strategy?
A) IMC helps in delivering a consistent and unified message across all communication channels.
B) IMC increases the overall marketing budget by requiring multiple campaigns for each channel.
C) IMC strengthens brand recognition by aligning brand messages with customer needs across all touchpoints.
D) IMC allows marketers to target a broader audience by tailoring messages to different media platforms.
E) IMC reduces marketing efficiency by increasing redundancy in communication efforts.