XYZ Inc. has four products in its portfolio: Product X has a high market share in a rapidly growing market, Product Y has a low market share in a high-growth market, Product Z holds a high market share in a low-growth market, and Product W has a low market share in a stagnant market. The company wants to optimize resource allocation and maximize profitability.
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Product X – Cash Cow (Invest), Product Y – Star (Divest), Product Z – Question Mark (Harvest), Product W – Dog (Invest)
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Product X – Star (Invest), Product Y – Question Mark (Invest selectively), Product Z – Cash Cow (Harvest), Product W – Dog (Divest)
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Product X – Star (Divest), Product Y – Cash Cow (Invest), Product Z – Question Mark (Divest), Product W – Dog (Harvest)
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Product X – Dog (Harvest), Product Y – Cash Cow (Invest), Product Z – Star (Divest), Product W – Question Mark (Invest selectively)
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Product X – Question Mark (Invest), Product Y – Dog (Harvest), Product Z – Cash Cow (Invest), Product W – Star (Divest)