Which of the following best describes how companies can achieve competitive advantage by adjusting their marketing strategies based on consumer needs?
1
By using a broad mass marketing strategy aimed at all consumers equally
2
By focusing on a specific market segment and crafting a tailored offering for that group
3
By offering the same product across all geographic locations without differentiation
4
By ignoring consumer needs and solely focusing on brand image
5
By promoting only product features without considering customer satisfaction