Which of the following best describes a consumer's decision-making process when both emotional factors and rational economic considerations are involved in shaping their buying behavior?
1
Consumers make decisions solely based on the economic value of a product.
2
Consumers' buying decisions are influenced by both psychological factors (emotions, desires) and economic factors (price, utility).
3
Consumers prioritize only the lowest price, disregarding any psychological factors.
4
Consumer decisions are made entirely based on their learned experiences and previous purchases.
5
Consumers make choices exclusively based on social and cultural influences, with no regard for personal emotions or economic value.