Which of the following is most likely to be a result of marketing myopia in a company?
1
The company focuses on its customers' evolving needs and preferences.
2
The company continuously improves its products based on customer feedback.
3
The company sees itself as a provider of solutions rather than just a product maker.
4
The company focuses only on selling its current products, ignoring changing market conditions.
5
The company invests heavily in research and development to expand its product line.