Which of the following best describes a "branded house" strategy in brand architecture?
1
Each product or service under the brand has its own distinct brand name and identity.
2
The company offers a variety of products under different brand names, each targeting different customer segments.
3
The company's primary brand is used for all its products and services, with minimal distinction between them.
4
The company uses a single brand for its main product, but other product categories are marketed under sub-brands
5
The company maintains different brand identities but markets them under the same overarching brand family.