Which of the following is a primary risk associated with Ambush Marketing?
1
Legal repercussions for infringing on the intellectual property of sponsors.
2
The brand benefits from the event's visibility without incurring any marketing costs.
3
Ambush marketing always enhances brand equity and customer loyalty.
4
The brand becomes legally obligated to share profits with official sponsors.
5
It guarantees increased sales due to direct association with the event.