A company offers a subscription plan that includes internet, TV, and phone services for $100, instead of charging $50, $60, and $30 for these services individually. What is the most likely advantage of using this bundle pricing strategy?
1
Maximizing profits from premium customers.
2
Encouraging customers to purchase services they might not buy individually.
3
Allowing the company to underprice competitors.
4
Simplifying customer choices by offering fewer options.
5
Increasing the perceived value of each service.