Which of the following factors plays a crucial role in determining a company’s success in international marketing?
1
Offering the same product, price, and promotional strategies in every market, regardless of local preferences.
2
Adjusting marketing strategies to local tastes, preferences, and cultural values while maintaining a global brand image.
3
Relying solely on e-commerce for international expansion, without considering local distribution channels.
4
Prioritizing price over quality and brand image to gain market share in foreign countries.
5
Focusing only on large, developed countries and ignoring emerging markets in the global expansion strategy.