Which of the following best describes the role of intermediaries in a marketing channel, especially in the context of supply chain efficiency?
1
Intermediaries are responsible for manufacturing products and managing production costs
2
Intermediaries primarily create demand for the product in the target market
3
Intermediaries are solely responsible for controlling the final retail price
4
Intermediaries facilitate the flow of goods, services, and information between producers and consumers to enhance overall channel efficiency
5
Intermediaries are used exclusively for communication purposes in the marketing channel